VIDEO

JUST FOR FUN

Design is everywhere

I think that a traditional 2D billboard doesn’t capture the audience anymore when the billboards can be found at almost every corner of the city. See the example of Times Square: Even the 2D billboards combine with all the light and moving typography dont attract the audience because it is too much. However, I think the 3D billboard is the most attractive when it expands the idea to the environment (outside the billboard) and it fully utilizes the space and the billboard and environment also make sense with each other. Below are the ads that impress me. 

  Ads are always about telling information, attracting attention and bing memorable. I think it is attractive to be a distraction for men and women on the road when they see this billboard for Wonderbra. This billboard promotes how their new bra makes women’s breast appear two sizes bigger than they are. Besides, the funny thing is the man is curious just like all the audience like us when we see this billboard. Can the bra really  do this? Two sizes bigger? Amazing, huh?!

Here is an advertisement by Heinz. Basically what they are trping to say is that breakfast is tasteless without ketchup, not quite true but it does help a little. This ad is using color concept to grab the audience’s attention. Most of us think that the main object has to big enough and has to be put in the center to get audience’s attention, this ad is totally oppositive from the concepts.